UMKM Ar-Raihan Merupakan Satu Dari Berbagai Usaha Mikro Kecil Menengah Di Kota Tarakan Yang Mengolah Rumput Laut Menjadi Produk Makanan Ringan “Pilus Rumput Laut” Yang Didirikan Oleh Ibu Euis Mulyati Sejak Tahun 2011. Permasalahan Dan Tujuan Penelitian (1) Menganalisis Kelayakan Finansial Produk Pilus Rumput Laut Di UMKM Ar-RAihan (2) Menganalisis Tingkat Sensitivitas Produk Pilus Rumput Laut Di UMKM Ar-Raihan. Metode Penentuan Sampel Dilakukan Secara Sengaja (Purposive) Dengan Menggunakan Analisis Data Biaya Produksi (Biaya Tetap (Penyusutan), Biaya Variabel, Penerimaan, Keuntungan) Dan Analisis Kelayakan (RCR, BEP Harga, BEP Produksi, BEP Penerimaan) Serta Dilakukan Analisis Sensitivitas Pada Arus Pengeluaran (Outflow) Dan Penerimaan (Inflow), Dengan Kenaikan Biaya Input Dan Penurunan Harga Output Berdasarkan Suku Bunga Usaha Mikro PT.Telekomunikasi Indonesia (Telkom) 1,06%, Suku Bunga Telkom+Rata-Rata Inflasi Bulan Febuari-Maret 2019 3,59%, Suku Bunga Asumsi Peneliti 10%, 15%, 20%. Responden Dalam Penelitian Adalah Euis Mulyati Selaku Pemilik UMKM Ar-Raihan. Hasil Analisis Selama Satu Bulan Produksi Diperoleh Biaya Total Sebesar Rp4.716.398. Penerimaan Sebesar Rp 6.480.000. Keuntungan Sebesar Rp1.763.602. Hasil Analisis Kelayakan Finansial Diperoleh Nilai RCR >1 Atau 1,37 Artinya Penerimaan Yang Diperoleh Lebih Besar Rp1,37 Dari Pada Setiap Kotak Biaya Yang Dikeluarkan UMKM Ar-Raihan Untuk Memperoleh Penerimaan. BEP Harga Perkotak Adalah Rp13.101 Artinya Dengan Harga Rp13.101 Dapat Menutupi Biaya-Biaya Yang Dikeluarkan Dan Menunjukan Harga Minimal Penjualan Per Kotak Produksi Pilus Rumput Laut Untuk Mencapai BEP Harga. BEP Produksi Sebanyak 12 Kotak Artinya Untuk Menutupi Biaya-Biaya, Pilus Rumput Laut Yang Harus Diproduksi UMKM Ar-Raihan Sebanyak 12 Kotak. BEP Penerimaan Rp217.163 Merupakan Penerimaan Minimal Yang Harus Diperoleh Agar Dapat Mengembalikan Modal UMKM Ar-Raihan Dalam Memproduksi Pilus Rumput Laut. Hasil Analisis Sensitivitas Diperoleh Kenaikan Maksimal Biaya Input Terjadi Pada Tingkat Persentase (%) Berdasarkan Asumsi Pribadi Peneliti 15% Sebesar Rp707.460 Dengan Kenaikan Biaya Rp5.423.858 Dan Tingkat Kelayakan 1,02. Penurunan Maksimal Harga Output Terjadi Pada Tingkat Penurunan Berdasarkan Persentase Asumsi Pribadi 15% Sebesar Rp2.700 Dengan Penurunan Harga Rp15.300 Dan Penerimaan Diperoleh Rp5.508.000. Kesimpulan Dan Saran Peneliti Bawasanya Biaya Input Yang Dikeluarkan Terlalu Besar Sehingga Memperkecil Penerimaan Serta Keuntungan Yang Diperoleh Dan Mempengaruhi Tingkat Kelayakan Yang Diterima UMKM Ar-Raihan, Sehingga UMKM Ar-Raihan Perlu Memperkecil Biaya Input Dan Memperbanyak Hasil Produksi Agar Penerimaan Dan Keuntungan Yang Diperoleh Lebih Besar Dan Tingkat Kelayakan Menjadi Lebih Tinggi. Karena Analisis Usaha Didasarkan Pada Proyek Yang Mengandung Ketidakpastian Dimasa Yang Akan Datang, UMKM Ar-Raihan Perlu Menganalisa Kembali Agar Dapat Mengurangi Resiko Kerugian Jika Terjadi Kenaikan Biaya Input Maupun Harga Output Diatas 15%.

MSME Ar-Raihan Is One Of A Variety Of Micro Small And Medium Enterprises In Tarakan City Which Processes Seaweed Into Snack Products "Pilus Seaweed" Which Was Founded By Mrs. Euis Mulyati Since 2011. Issues And Research Objectives (1) Analyzing Financial Feasibility Of Seaweed Pilus Products At SME Ar-RAihan (2) Analyzing The Sensitivity Level Of Pilus Seaweed Products At SME Ar-Raihan. The Method Of Determining The Sample Is Done Intentionally (Purposive) Using Data Analysis Of Production Costs (Fixed Costs (Depreciation), Variable Costs, Revenues, Profits) And Feasibility Analysis (RCR, Price BEP, Production BEP, BEP Acceptance) And Sensitivity Analysis On Flows Expenditure (Outflow) And Revenue (Inflow), With An Increase In Input Costs And A Decrease In Output Prices Based On PT.Telecommunications Indonesia (Telkom) Micro Business Interest Rates 1,06%, Telkom Interest Rates + Inflation Average In February To March 2019 3,59%, Researchers' Assumed Interest Rates Are 10%, 15%, 20%. The Respondent In The Study Was Euis Mulyati As The Owner Of SME Ar-Raihan. The Results Of The Analysis Of For One More Production Costs Obtained A Total Cost Of Rp4.716.398. Receipt Of IDR 6.480.000. Profit Of Rp1.763.602. The Financial Feasibility Analysis Results Obtained RCR Value >1 Or 1,37 Means That The Revenue Obtained Is Greater Than Rp1,37 Of Each Cost Box Issued By The SME Ar-Raihan To Obtain Revenue. The Price Per Box BEP Is Rp13.101 Means That The Price Of Rp13.101 Can Cover The Costs Incurred And Shows The Minimum Price Of Sales Per Box Of Pilus Seaweed Production To Reach The Price BEP. BEP Production Of 12 Boxes Means To Cover Costs, Pilus Seaweed Must Be Produced By Ar-Raihan SME As Many As 12 Boxes. BEP Rp.217,163 Acceptance Is The Minimum Revenue That Must Be Obtained In Order To Be Able To Return The Capital Of The Ar-Raihan SME In Producing Seaweed Pilus. The Results Of The Sensitivity Analysis Showed That The Maximum Increase In Input Costs Occurred At A Percentage Level (%) Based On The Researchers' Personal Assumptions Of 15% Amounting To Rp707.460 With An Increase In Costs Of Rp5.423.858 And A Feasibility Level Of 1,02. The Maximum Decrease In Output Prices Occurs At A Rate Of Decline Based On A 15% Personal Assumption Percentage Of Rp2.700 With A Decrease In Price Of Rp15.300 And Receipts Obtained Of Rp5.508.000. Researchers' Conclusions And Suggestions Suggest That The Input Costs Incurred Are Too Large So That It Reduces Revenue And Profits And Influences The Level Of Eligibility Received By Ar-Raihan SME, So That Ar-Raihan SME Need To Reduce Input Costs And Increase Production Results So That Revenue And Profits Are Received Obtained Greater And The Feasibility Level Becomes Higher. Because Business Analysis Is Based On Projects That Contain Uncertainty In The Future, Ar-Raihan SME Need To Re-Analyze In Order To Reduce The Risk Of Loss If An Increase In Input Costs And Output Prices Are Above 15%.