Penelitian ini menggunakan sampel sebanyak 210 mahasiswa Fakultas Ekonomi Universitas Borneo Tarakan. Berdasarkan hasil analisis maka dapat disimpulkan bahwa tingkat literasi keuangan mahasiswa Fakultas Ekonomi Universitas Borneo Tarakan termasuk dalam kategori rendah. Hal inidikarnakan kurangnya pemahaman mahasiswa dibidang personal finance. Berdasarkan hasil uji beda t-test dan Uji One-Way Anova Menyatakan bahwa tidak adanya perbedaan signifikan rata-rata antara jenis kelaman (X1), Usia (X2), Tingkat pendidikan orang tua (X3), Pendapatan Orang Tua (X4) dan Pengalaman Kerja (X5) terhadap tingkat literasi keuangan. Bedasarkan hasil uji regresi probit dan tobit menyatakkan bahwa Usia dan Pendapatan Orang Tua berpengaruh positif dan tidak signifikan, sedangkan jenis kelamin, tingkat pendidikan orang tua dan pengalaman kerja berpengaruh negative dan tidak signifikan.

This study used a sample of 210 students of the Faculty of Economics, University of Borneo Tarakan. Based on the results of the analysis it can be concluded that the level of financial literacy students of the Faculty of Economics, University of Borneo Tarakan included in the low category. This is in Because of the lack of understanding of students in the field of personal finance Based on the results of t-test and one-way anova test, there is no significant difference between mean gender (X1), age (X2), education of parent (X3). Parent's Revenue (X4) and Work Experience (X5) on the level of financial literacy Based on the results of probit and tobit regression test, parents' age and income have positive and insignificant effect, while gender, parental education level and work experience have negative and insignificant effect