Penelitian ini bertujuan untuk menguji pengaruh harga dan lokasi terhadap minat sewa lapangan di GOR Bukit Mas Kota Tarakan. Penelitian ini dilakukan dengan menggunakan teknik accidental sampling dalam pengambilan data. Data yang diperoleh sebanyak 100 responden di GOR Bukit Mas Tarakan. Pengolahan data menggunakan bantuan program SPSS 23. Dari hasil pengolahan data secara parsiala, variabel harga tidak berpengaruh terhadap minat sewa lapangan di GOR Bukit Mas Kota Tarakan, sementara variabel lokasi berpengaruh terhadap minat sewa lapangan di GOR Bukit Mas Kota Tarakan.

The purpose of this research was to determine wheter the variable of price and location had an influence on interest to rent in GOR Bukit Mas Tarakan. This research was done by accidental sampling (non-probability sampling) in data collection. Dataa obtained by 100 respondents in GOR Bukit Mas Tarakan. Processing data using multiple linear regression, validity, reliability and classic assumption test by using SPSS 23. From the data processing partially, the variables of price had no influence on interest to rent a court in GOR Bukit Mas Tarakan, as for the variable of location has influence on interest to rent a court in GOR Bukit Mas Tarakan.