Penelitian ini di lakukan dengan melihat perkembangan harga, permintaan dan pendapatan pakaian jadi di pasar Gusher Kota Tarakan dimana setiap harinya terjadinya transaksi jual beli antar konsumen dan produsen dan dimna menggunakan konsep regresi berganda linier dimana hasil analisis dan pembahasan menunjukan bahwa R Square variabel harga dan pendapatan terhadap permintaan pakaian jadi di pasar Gusher (Y) sebesar 0,461 %. Hasil variabel harga (X1) di peroleh nilai t hitung sebesar 4,627 dengan signifikasi tsebesar 2,05. Maka t hitung (4,627) < t tabel (2.05). Sehingga H0 di tolak dan H1 diterima. Hasil uji t variable pendapatan (X2) diperoleh nilai t hitung sebesar 3,503 dengan signifikan t sebesar 2,05. Maka t hitung (-3,503) < t tabel (2,05) sehingga H0 diterima dan H1 di tolak. Kesimpulan hipotesis menyatakan bahwa variable independen secara simultan menunjukan pengaruh antara seluruh variable Harga (X1) dan pendapatan (X2) terhadap variable permintaan pakaian jadi (Y) di pasar Gusher Kota Tarakan.

The purpose of this research is to determine the factors that influencethe demand for apparel in the market price Gusher with variable demand (Y), Price (X1), and Income (X2). The research was done by looking at the development of prices, demand and revenue apparel in the market Gusher Tarakan city where every day the sale and purchase transaction between the consumer and the manufacturer which uses the concept of multiple linier regression where the analysis and discussion shows that R Square Variable price and income on demand apparel in the market Gusher (Y) equal to 0,461 %. The results of The price Variable (X1) obtained t count of 4,627 with a significance of 2.05 t so t count (4,627) < t count (2,05). So that H0 is rejected and H1 is accepted. That results of the t testvariable income (X2) obtained t count of 3,503 with t significant at 2,05. So t count (-3,503) < t table (2,05) so that H0 and H1 is rejected. Conclusion the hypothesis states that the independent variable showed the influence of stimulants among all variables price (X1) and income (X2) to variable demand for apparel (Y) in Tarakan City Gusher market.