Penelitian ini bertujuan untuk mengetahui analisis pendapatan dan strategi pengembangan usaha home industry sayuran hidroponik kelompok tani Sakura Kota Tarakan. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif dan kuantitatif. Populasi dalam penelitian ini adalah semua usaha sayuran hidroponik kelompok tani Sakura yang berjumlah 5 anggota di Kota Tarakan dengan pengambilan sampel menggunakan teknik sampel jenuh dimana semua populasi dijadikan sampel. Data penelitian ini adalah dan data primer dan sekunder. Berdasarkan hasil penelitian analisis pendapatan, diketahui bahwa rata-rata pendapatan bersih usaha sayuran hidroponik kelompok tani Sakura sebesar Rp 2..339.653,33 dengan pendapatan bersih per produksi sayuran hidroponik sebesar Rp 3.380,03. Dari hasil analisis kelayakan usaha home industry sayuran hidroponik kelompok tani Sakura Kota Tarakan, dapat disimpulkan bahwa R/C Ratio sebesar 3,90, nilai B/C Ratio sebesar 2,90, nilai Financial Rate of Return (FRR) sebesar 62% dan nilai Payback Period (PP) sebesar 1,61. Hal tersebut menunjukkan bahwa usaha home industry sayuran hidroponik kelompok tani Sakura Kota Tarakan layak dijalankan dengan masa pengembalian modal yang ditanamkan yaitu 1,61 atau sekitar 1 tahun 6 bulan. Dari perumusan strategi, didapatkan strategi alternatif untuk pengembangan usaha home industry sayuran hidroponik kelompok tani Sakura Kota Tarakan. Dari hasil analisa, menunjukkan bahwa strategi yang dapat diterapkan dalam pengembangan usaha sayuran hidroponik kelompok tani Sakura Kota Tarakan yaitu strategi SO (StrengthOpportunity)

The research aims to know analysis of income and strategy in developing home industry of hydroponic vegetables of Sakura farmers group in Tarakan. The research method was descriptive and used qualitative and quantitative approach. The population of this research was all of the home industry of hydroponic vegetables of Sakura farmers group that has 5 members in Tarakan with the technique of selecting sample was total sampling that involves examining the entire population. The research data were primary and secondary data. Based on the result of income analysis, it showed that the average of net income of home industry of hydroponic vegetables of Sakura farmers group was Rp 2.339.653,33 with the net income per hydroponic vegetables production was Rp 3.380,03. From the result of analysis of industry feasibility of home industry of hydroponic vegetables of Sakura farmers group in Tarakan, it can be concluded that R/C Ratio was 3,90, score of B/C Ratio was 2,90, score of Financial Rate of Return (FRR) was 62% and score of Payback Period (PP) was 1,61. It showed that home industry of hydroponic vegetables of Sakura farmers group in Tarakan worth to be operated with the return on the investment period that invested is 1,61 or around 1 year 6 months. From the formulation of strategy, it found the alternative strategy to develop home industry of hydroponic vegetables of Sakura farmers group in Tarakan. From the result of analysis, it showed that the suitable strategy that can be applied in developing home industry of hydroponic vegetables of Sakura farmers group in Tarakan was SO (Strength Opportunity) strategy.