Tujuan penelitian ini adalah untuk mengetahui pengaruh antara pendapatan, jumlah anggota keluarga dan jumlah pembelian terhadap permintaan telur ayam ras di Pasar Gusher Kota Tarakan secara parsial dan simultan. Penelitian ini mengunakan beberapa teori permintaan, pendapatan, jumlah anggota keluarga, harga dan konsumsi. Alat analisis yang digunakan adalah uji asumsi klasik, regresi berganda, uji secara parsial dan simultan. Hasil penelitian ini menunjukkan bahwa pendapatan, jumlah anggota keluarga berpengaruh signifikan terhadap permintaan telur. Variasi permintaan telur ayam ras di Kota Tarakan dapat dijelaskan oleh pendapatan, jumlah anggota keluarga dan jumlah pembelian sebesar 0.966844% dan sisanya sebesar 0.033156% di pengaruhi oleh variabel selera dan lainnya.

Purpose of this research to analyze influence between income, member amount family and amount of purchase toward the demand for eggs in gusher market, tarakan city according to partially and simultaneous. This research using a few theory, demand, income, member amount of family, price and consumption. Analyze equipment that have been used is classic assumption test, double regression, partial and simultaneous test. The result from this research show that income,member amount family and amount of purchase have significant effect towards the demand for eggs. While member amount of family doesn’t have significant effect towards the demand for eggs. Variations in demand for eggs in tarakan city can be explained by income, member amount family and amount of purchase by 0,966844% and the remaining 0.033156% is influence by other variables and tastes.