Analisis Saluran Pemasaran Tandan Buah Segar (TBS) Kelapa Sawit (Elaeis guineensis Jacq) di Desa Pembeliangan Kecamatan Sebuku Kabupaten Nunukan

Abstrak

Kelapa sawit merupakan tanaman industri penting penghasil minyak sawit dan minyak industri. Pemasaran tandan buah segar (TBS) kelapa sawit adalah pemasaran kelapa sawit sebagai tandan buah segar (TBS) yang belum diolah menjadi minyak sawit (CPO) melalui saluran pemasaran dari produsen ke konsumen dengan menggunakan fungsi pemasaran. Penelitian ini menjawab tiga pertanyaan terkait analisis saluran pemasaran tandan buah segar (TBS) kelapa sawit di Desa Pembeliangan. Pertama, bagaimana saluran pemasaran buah segar (TBS) kelapa sawit di Desa Pembeliangan? Kedua, berapa margin pemasaran tandan buah segar (TBS) kelapa sawit segar di Desa Pembeliangan? Ketiga, bagaimana farmer’s share tandan buah segar (TBS) kelapa sawit di Desa Pembeliangan? Penelitian ini menggunakan metode analisis data yaitu saluran pemasaran, margin pemasaran, dan farmer’s share. Dari hasil penelitian penulis dapat mengambil kesimpulan: pertama, terdapat dua saluran pemasaran dalam pemasaran tandan buah segar (TBS) kelapa sawit di Desa Pembeliangan yaitu saluran pemasaran 1 melalui petani pedagang pengumpul dalam kecamatan dan pabrik. Sedangkan saluran pemasaran 2 langsung menuju pabrik melalui petani. Saluran 1 memiliki margin total sebesar Rp 160/kg, Saluran 2 memiliki margin sebesar Rp 170/kg, dan Saluran 3 tidak memiliki margin pemasaran karena petani memasarkan langsung ke pabrik. Kedua, bagian terbesar dari harga yang diterima petani atau farmer’s share sebesar 100% pada saluran pasar 3 dan terkecil sebesar 91% pada saluran 2.

Kata Kunci : Saluran Pemasaran, Tandan Buah Segar, Kelapa Sawit

Marketing Channel Analysis of Oil Palm (Elaeis guineensis Jacq) Fresh Fruit Bunch (FFB) in Pembeliangan Village of Sebuku Sub-District, Nunukan Regency Abstract Oil palm is an important industrial crop producing palm oil and industrial oil. Marketing of oil palm fresh fruit bunches (FFB) that have not been processed into palm oil (CPO) through marketing channels from producers to consumers using the marketing function. This study answered three questions related to the analysis of marketing channels for oil palm fresh fruit bunches (FFB) in Pembeliangan Village. First, what is the marketing channel for oil palm fresh fruit (FFB) in Pembeliangan Village? Second, what is the marketing margin for oil palm fresh fruit bunches (FFB) in Pembeliangan Village? Third, how do farmer's share the oil palm fresh fruit bunches (FFB) in Pembeliangan Village?. This research used the data analysis methods, namely marketing channels, marketing margins, and farmer's share. From the results of the research, the reseacher can conclude: first, there were two marketing channels in marketing the oil palm fresh fruit bunches (FFB) in Pembeliangan Village, namely marketing channel 1 through farmers, traders, collectors in sub-districts and mills. While in marketing channel 2 goes directly to the factory through farmers. Channel 1 had a total margin of Rp 160/kg, channel 2 had a margin Rp 170/kg, and channel 3 had no marketing margin because farmers market directly goes to factories. Second, the largest share of the price received by farmers or farmer's share was 100% in market channel 3 and the smallest was 91% in channel 2. Keywords : Marketing Channel, Fresh Fruit Bunch (FFB), Oil Palm