Penelitian ini bertujuan untuk menciptakan video pengenalan profil pelajar pancasila yang dapat digunakan dalam membantu siswa memahami profil pancasila, yang ditinjau dari validasi media, materi dan bahasa. Selain itu, penelitian ini dilakukan untuk mengetahui bagaimana respon siswa terhadap kemenarikan video pengenalan profil pelajar pancasila yang ditinjau dari angket respon siswa. Penelitian ini merupakan penelitian dan pengembangan (Research and Development), adapun prosedur penelitian ini menggunakan model
pengembangan ADDIE yang terdiri atas 5 tahapan yaitu, Analysis (Analisis), Design (Desain), Development (Pengembangan), Implementation (Implementasi), dan Evaluation (Evaluasi). Kelayakan media pada video pengenalan profil pelajar pancasila diperoleh persentase rata-rata sebesar 78%, dengan kategori layak. Hasil perhitungan kelayakan media pada video pengenalan profil pelajar pancasila ditinjau dari validasi media dengan persentasenya sebesar 78% dan validasi bahasa persentasenya sebesar 78%. Kemenarikan media pada video pengenalan profil pelajar pancasila pada uji coba terbatas sebesar 91% dan uji coba lapangan sebesar 91%. Hasil perhitungan dari uji coba terbatas dan uji coba lapangan menunjukkan bahwa video pengenalan profil pelajar pancasila sangat menarik untuk membantu siswa dalam memahami profil pelajar pancasila.

Kata Kunci: Penelitian dan Pengembangan, Video, Profil, Pelajar Pancasila, Model ADDIE

The purpose of the research was to develop a video introduction to the profile of Pancasila student in terms of the media validation, material validation, and language validation. Additionally, the research was conducted to find out how the students respond to the attractiveness of the video introduction to the profile of Pancasila student in terms of the student response questionnaires. The research used was research and development. The research procedure used ADDIE development model which consisted of 5 stages, namely analysis, design, development, implementation and evaluation. The results of the media validation to a video introduction to the profile of Pancasila student was 78% with the appropriate category. The results of the material validation to a video introduction to the profile of Pancasila student was 78% with the appropriate category. The results of the language validation to a video introduction to the profile of Pancasila student was 78% with the appropriate category. The media attractiveness of the video introduction to the profile of Pancasila student in limited trials was 91% and the field trials was 91%. The results of limited trials and field trials show that the video introduction to the profile of Pancasila student was very interesting to help students in understanding the profile of Pancasila students. Keywords: Research and Development, Video, Profile, Pancasila Student, ADDIE Model