Penelitian ini bertujuan untuk mengetahui bagaimana kelayakan media pembelajaran berbasis multimedia interaktif ditinjau dari validasi ahli media, ahli materi dan ahli bahasa, serta kemenarikan ditinjau dari angket penerapan guru, angket keefektifan siswa dan angket kemenarikan siswa. Jenis penelitian yang digunakan adalah penelitian dan pengembangan atau Research and Development (R&D) mengacu pada model pengembangan ADDIE yang terdiri dari lima tahapan penelitian yakni Analysis, Design, Development, Implementation, Evaluation. Instrumen pengumpulan data yang digunakan yakni pedoman wawancara, lembar validasi, angket penerapan guru, angket keefektifan siswa dan angket kemenarikan siswa. Penelitian ini dilakukan di kelas VI SDN 007 Tanjung Palas Timur. Hasil validasi yang diperoleh dari ahli media 82%, ahli materi 92%, ahli bahasa 84,36% dan rata-rata persentase skor validasi dari ketiga validator sebesar 86,12%. Hasil validasi dari ahli media, materi dan bahasa menunjukkan bahwa media pembelajaran berbasis multimedia interaktif layak untuk digunakan dalam proses pembelajaran. Kemudian hasil angket penerapan guru 93,75%, angket keefektifan siswa uji coba terbatas sebesar 100%, angket keefektifan siswa uji coba lapangan sebesar 99,04%, angket kemenarikan siswa uji coba terbatas sebesar 96%, angket kemenarikan siswa uji coba lapangan sebesar 96,19% dan rata-rata persentase skor 98,01%. Hasil angket penerapan guru, angket keefektifan siswa dan angket kemenarikan siswa menunjukkan bahwa media pembelajaran berbasis multimedia interaktif sangat menarik. Berdasarkan hasil validasi ahli media, ahli materi dan bahasa, angket penerapan guru, angket keefektifan siswa dan angket kemenarikan siswa pada uji coba terbatas dan uji coba lapangan, maka media pembelajaran berbasis multimedia interaktif dinyatakan layak dan menarik digunakan dalam proses pembelajaran.

Kata Kunci: Pengembangan, Media Pembelajaran, Multimedia Interaktif

This research aims to describe the feasibility of interactive multimedia-based learning media, in terms of validation of media experts, material experts and linguists, and interest, effectiveness indicators, and students' performance indicators. The researcher used Research and Development (R&D), which consists of five research stages: Analysis, Design, Development, Implementation, and Evaluation. The data collection instruments used were interviews, validation sheets, questionnaires, effectiveness indicators and interest. This research was conducted in the 6th class of SDN 007 Tanjung Palas Timur. Validation results were obtained from 82% media experts, 92% materials experts, and 84.36% linguists, and the average validation score of all three validators was 86.12%. Validation of media, material and language expertise had shown that interactive multimedia-based learning media was suitable for use in learning processes. This was followed by a 93.75% teacher implementation summary, a 100% limited test student effectiveness questionnaire, 99.04% effectiveness of the field trial student, the limited trial was 96% students' interest, field trials was 96.19%, and 98.01% average score. Based on teacher's implementation and effectiveness indicators showed that interactive multimedia-based learning media was very interesting. Based on the results of validation of media experts, materials and language experts, teachers' implementation questionnaires, student effectiveness indicators and student performance indicators in limited trials and field trials, the multimedia interactive media for learning was feasible and engaging in the learning process. Keywords: Development, Learning Media, Interactive Multimedia