Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Pada PT. Ramayana Lestari Sentosa,Tbk. Di Tarakan | ELECTRONIC THESES AND DISSERTATION
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Pengaruh Kualitas Layanan Terhadap Kepuasan Pelanggan Pada PT. Ramayana Lestari Sentosa,Tbk. Di Tarakan

Pengarang : Marwa - Personal Name;

Perpustakaan UBT : Universitas Borneo Tarakan., 2018
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Abstract

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This research is aimed to test the influence of service qualities of Responsiveness, Reliability, Assurance, Emphaty and Tangible towards costumers' satisfaction at PT. Ramayana Lestari Sentosa Tbk. Tarakan. This research used quantitative approach with survey method. The sample of this research was taken by using non-probability sampling technique which is purposive sampling with the number of the population that were 450 customers who have made their purchase at PT. Ramayana Lestari Sentosa Tbk. Tarakan, to be chosen as the sample. The analysis method used a tool with the help of SPSS 16.0 version program. The result of the research showed that the service qualities of Responsiveness, Reliability, Assurance, Emphaty and Tangible has positive and significant effect towards the customers' satisfaction.

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