Penelitian ini bertujuan untuk (1) Mengetahui kelembagaan pemasaran ayam ras pedaging (2) Menganalisis Farmer’s Share dalam pemasaran ayam ras pedaging dan (3) Menganalisis efesiensi pemasaran ayam ras pedaging di Kecamatan Tarakan Barat. Sampel peternak berjumlah 15 orang yang ditentukan secara purposive sampling, sedangkan pengumpul berjumlah 2 mitra dan pengecer 8 orang yang ditentukan melalui pendekatan snowball sampling. Analisis data yang digunakan adalah Analisis deskriptif dan kuantitatif. Hasil penelitian menunjukkan bahwa terdapat satu saluran pemasaran ayam ras pedaging yaitu produsen (peternak) – Mitra (pengumpul) – pedagang pengecer – konsumen akhir. Total margin pemasaran sebesar Rp. 37.104, sedangkan farmers share kurang dari 50% yakni sebesar 22,7%, sehingga pemasaran ayam ras pedaging di Kecamatan Tarakan Barat dinyatakan tidak efisien.
Kata Kunci: Kelembagaan pemasaran, farmer’s share dan efisiensi pemasaran

This study aims to (1) determine the marketing institutions of broilers (2) to analyze the Farmer's Share in broiler marketing and (3) to analyze the marketing efficiency of broilers in West Tarakan District. The sample of breeders is 15 people who are determined by purposive sampling, while the collectors are 2 partners and 8 retailers who are determined through a snowball sampling approach. Analysis of the data used is descriptive and quantitative analysis. The results showed that there is one marketing channel for broilers, namely producers (breeders) - partners (collectors) - retailers - final consumers. The total marketing margin is Rp. 37,104, while farmers' share is less than 50%, which is 22.7%, so that the marketing of broilers in West Tarakan District is declared inefficient. Keywords: marketing institutional, farmer's share and marketing efficiency