Penelitian ini merupakan penelitian kualitatif yang bertujuan untuk memahami dan mengkaji tahapan kerja yang efisien agar memacu optimalisasi distribusi lada dengan menerapkan supply chain management yang baik untuk kesejahteraan petani lada. moodel supply chain produk lada ialah petani yang menyalurkan produk lada nya ke pedagang besar/pengecer. kemudian dari pedagang besar/pengecer produk lada dibeli langsung oleh konsumen akhir. penelitian ini mengambil 3 (tiga) orang responden, yang terdiri dari satu laki-laki dan dua orang perempuan. metode pengumpulan data menggunakan teknik observasi, wawancara dan dokumentasi yang kemudian hasilnya akan dianalisis dan diperoleh informasi apakah penerapan supply chain management yang diterapkan pada sistem distribusi produk lada ini telah optimal atau tidak. analisis data pada penelitian ini bersifat deskriptif. kata kunci : supply chain management, distribusi, lada.

This qualitative study aimed to understand and examine efficient work stages to stimulate the optimization of pepper distribution by implementing good supply chain management for the welfare of pepper farmers. several pepper farming problems are almost the same, including unstable pepper prices, the quality of pepper could be better due to its sensitivity to uncertain climate changes. the decline in pepper production and productivity will have a direct impact on the income of pepper farmers. another problem is the distribution flow, which needs to be better and adequate. the supply chain model for pepper products is that farmers distribute them to wholesalers/retailers. then, wholesalers/retailers purchase the pepper products directly from the final consumers. this research involved 3 (three) respondents, one man and two women. the data collection method were observation, interview, and documentation techniques. the results will be analyzed, and information will be obtained on whether applying supply chain management to the pepper product distribution system is optimal. data analysis in this research was descriptive. keywords: supply chain management, distribution, pepper.