Penelitian ini bertujuan untuk mengetahui bagaimana kelayakan media pembelajaran berbasis multimedia interaktif ditinjau dari validasi ahli materi, ahli media dan ahli bahasa, serta kemenarikan ditinjau dari angket respon guru dan angket respon siswa. jenis penelitian yang digunakan adalah penelitian dan pengembangan atau research and development (r&d) mengacu pada model pengembangan addie yang terdiri dari lima tahapan penelitian yakni analysis, design, development, implementation, evaluation. instrumen pengumpulan data yang digunakan yakni pedoman wawancara, lembar validasi, angket respon guru dan angket respon siswa. penelitian ini dilakukan di kelas v-c sdn 005 tarakan. hasil validasi yang diperoleh dari ahli materi sebesar 80%, ahli media, 81,25%, ahli bahasa 83,33 dan rata-rata persentase skor validasi dari ketiga validator sebesar 81,52%. hasil validasi dari ahli materi, media dan bahasa menunjukkan bahwa media pembelajaran berbasis multimedia interaktif layak untuk digunakan dalam proses pembelajaran. kemudian hasil angket respon guru 93,75%, respon siswa uji coba terbatas sebesar 93,98%, respon siswa uji coba lapangan sebesar 96,11% dan rata-rata persentase skor 94,61%. hasil angket respon guru dan angket respon siswa menunjukkan bahwa media pembelajaran berbasis multimedia interaktif sangat menarik. berdasarkan hasil validasi ahli materi, ahli media dan bahasa, respon guru serta respon siswa pada uji coba terbatas dan uji coba lapangan, maka media pembelajaran berbasis multimedia interaktif dinyatakan layak dan menarik digunakan dalam proses pembelajaran. kata kunci: pengembangan, media pembelajaran, multimedia interaktif

The purpose of this study was to ascertain the viability of interactive multimedia-based learning materials in terms of the validation of subject matter experts, media experts, and language experts, as well as attractiveness in terms of teacher and student response surveys. research and development (r&d), which refers to the addie development model's five research stages of analysis, design, development, implementation, and evaluation, was the type of research employed. interview instructions, validation sheets, instructor answer questionnaires, and student response questionnaires were the instruments utilized to collect data. this study was carried out at class v-c sdn 005 tarakan. the validation results from the three validators' average percentages were 81.52%: 80% from the material the experts, 81.25% from the media experts, and 83.33 from the linguists. the validation outcomes from subject-matter, media, and linguistic specialists demonstrated the viability of using interactive multimedia-based learning media in the teaching and learning process. the findings of the teacher response survey were then 93.75%, the replies from the students in the limited trial were 93.98%, the responses from the students in the field trial were 96.11%, and the average percentage score was 94.61%. results from the questionnaires given to teachers and students indicated how engaging interactive multimedia-based learning materials were. interactive multimedia-based learning materials were deemed practicable and attractive to use in the learning process based on the validation results of material experts, media and language experts, instructor responses, and student responses in small trials and field trials. keywords: development, learning media, interactive multimedia