Penelitian ini membahas mengenai tindak tutur yang terdapat dalam iklan layanan masyarakat mengenai covid-19 di kota tarakan. penelitian ini bertujuan untuk menemukan jenis-jenis tindak tutur yang terdapat dalam iklan layanan masyarakat mengenai covid-19 di kota tarakan yang berada di wilayah amal, kampung 1, bom panjang, lingkas, serta simpang tiga. jenis penilitian ini bersifat deskriptif kualitatif. berdasarkan hasil penelitian, terdapat dua puluh sembilan sumber data, dan empat puluh dua data yang didalamnya terdapat tindak tutur. pertama, tindak tutur lokusi, peneliti menemukan sebanyak 9 tuturan, di antaranya, 2 data tindak tutur lokusi yang berupa pernyataan, salah satu tindak tutur lokusi pernyataan ialah kalimat “kita sambut tahun baru 2022 dengan rasa optimisme kita akan menang melawan covid-19” yang terdapat di wilayah bom panjang. 7 data tindak tutur lokusi berupa pemberitahuan, salah satu tindak tutur lokusi pemberitahuan ialah kalimat “wastafel tempat cuci tangan” yang terdapat di wilayah kampung 1. kedua, tindak tutur ilokusi, peneliti menemukan sebanyak enam belas tuturan, di antaranya, 13 data tindak tutur ilokusi yang berupa ajakan dan meminta, salah satu tindak tutur ilokusi ajakan ialah kalimat “ayo kuatkan imun kita dengan ikut vaksin, ayo lawan covid-19” yang terdapat di wilayah amal baru. 3 data tindak tutur ilokusi yang berupa perintah, salah satu tindak tutur ilokusi perintah ialah kalimat “lindungi diri dan keluarga kita dari serangan covid-19, tetap patuhi 5 m”, yang terdapat di wilayah bom panjang. ketiga, tindak tutur perlokusi, peneliti menemukan sebanyak tujuh belas tuturan berupa daya pengaruh atau memberikan dampak kepada lawan tutur, salah satu tindak tutur perlokusi memberi daya pengaruh ialah kalimat “tata cara mencuci tangan yang baik untuk mencegah covid-19” yang terdapat di wilayah amal baru. kata kunci: iklan layanan masyarakat mengenai covid-19, kota tarakan, tindak tutur.

This study examined the speech acts contained in public service advertisements regarding covid-19 in the city of tarakan. the purpose of this study was to identify the different speech acts used in public service announcements for covid-19 in the tarakan city neighborhoods of amal, kampung 1, bom panjang, lingkas, and simpang tiga. this type of research is descriptive qualitative. based on the results of the study, there were twenty-nine sources of data, and forty-two data in which there were speech acts. first, the researchers discovered as many as 9 utterances, including 2 locutionary speech act data in the from of statements. one of the locutionary speech acts was the line “we welcome the new year 2022 with a sense of optimism we will win against covid-19”, which is located in the bom panjang area. one of seven locutionary speech acts that was recorded as a notification was the phrase “washbasin for washing hands” which was discovered in kampung 1. second, researchers discovered up to sixteen illocutionary speech acts. of which 13 contained daata in the from of an invitation or an inquiry. one of illocutionary speech acts of invitation was the sentence “let’s strengthen our immunity by taking vaccines, let’s fight covid-19” which was found in the amal baru area. the line “protect ourselves and our family against the attack of covid-19, keep obeying 5 m,” which was located in the bom panjang area, was one of the three orders that were illocutionary speech acts. third, the researcher discovered up to seventeen perlocutionary speech acts that had the effect to influencing or having an affect on the interlocutor. one of the perlocutionary speech acts that gave the power of influence was the sentence “proper hand washing procedures to prevent covid- 19” that was found in the amal baru area. keywords: public service advertisement for covid-19. tarakan city, speech acts.