Penelitian ini bertujuan untuk menguji variabel yang terdapat pada theory of planned behavior yaitu, sikap, norma subjektif, efikasi diri, dan menambah hubungan norma subjektif terhadap efikasi diri serta variabel efikasi diri sebagai variabel pemediasi. sampel menggunakan metode purposive sampling sebanyak 360 responden. pengumpulan data dilakukan menggunakan kuesioner yang telah diuji validitas, reabilitas, dan normalitas. teknik analisis data yang digunakan adalah uji regresi dengan alat spss 21. hasil penelitian menemukan bahwa (1) sikap berpengaruh positif terhadap niat berwirausaha (2) norma subjektif berpengaruh positif terhadap niat berwirausaha (3) efikasi diri berpengaruh positif terhadap niat berwirausaha (4) norma subjektif berpengaruh positif tehadap efikasi diri (5) efikasi diri sebagai variabel pemediasi antara norma subjektif terhadap niat berwirausaha. kata kunci : theory of planned behavior, niat berwirausaha

This study aimed to examine the variables contained in the theory of planned behavior, namely, attitudes, subjective norms, self-efficacy, and the relationship between subjective norms and self-efficacy as well as adding self-efficacy variables as mediating variables. up to 360 respondent were included in the study taken using the purposive sampling technique. data was collected using a questionnaire that was tested for validity, reliability, and normality. the data were analyzed using regression test with the help of spss version 21. the results of the study found that (1) attitude had a positive effect on entrepreneurial intentions, (2) subjective norms had a positive effect on entrepreneurial intentions, (3) self-efficacy had a positive effect on entrepreneurial intentions, (4) norms subjective had a positive effect on self-efficacy, and (5) sel-efficacy served as a mediating variable between subjective norms and entrepreneurial intentions. keywords : theory of planned behavior, entrepreneurial intentions