Penelitian ini bertujuan untuk menguji pengaruh dimensi experiential marketing yang terdiri dari sense experience, feel experience, think experience, act experience, dan relate experience terhadap minat beli ulang konsumen pada kafe up hill kota tarakan. penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. sampel dalam penelitian ini berjumlah 145 responden dengan pengambilan sampel menggunakan teknik puposive sampling. metode analisis yang digunakan adalah analisis regresi berganda yang dioperasikan dalam program spss versi 23. hasil penelitian menunjukkan empat dimensi experiential marketing yakni sense experience, feel experience, act experience, dan relate experience berpengaruh positif dan signifikan terhadap minat beli ulang. adapun dimensi think experience berpengaruh negatif tidak signifikan terhadap minat beli ulang. kata kunci: sense experience, feel experience, think experience, act experience, relate experience, minat beli ulang.

This study examines the effect of experiential marketing consisting of sense experience, feel experience, think experience, act experience, and relate experience on consumer repurchase interest at up hill café in tarakan city. this study uses a quantitative approach with a survey method. the sample in this study amounted to 145 respondents using the purposive sampling technique. the analytical method used is multiple regression analysis operated in the spss statistics 23. the result sho that experiential marketing , namely sense experience, feel experience, think experience, act experience, and relate experience positively and significantly affect repurchase interest. the dimension of think experience has a negative and insignificant efffect on repurchase interest. keyword: sense experience, feel experience, think experience, act experience, act experience, relate experience, repurchase interest.