Penelitian ini bertujuan untuk mengetahui bagaimana kelayakan media pembelajaran permainan ular tangga ditinjau dari validasi ahli, kepraktisan ditinjau dari angket respon guru dan kemenarikan ditinjau dari angket respon siswa. jenis penelitian yang digunakan adalah penelitian dan pengembangan atau research and development (r&d). model pengembangan yang digunakan mengacu pada model pengembangan 4-d terdiri dari empat tahapan penelitian yaitu: 1) define (pendefinisian); 2) design (perancangan); 3) develop (pengembangan); 4) disseminate (penyebaran). instrumen pengumpulan data yang digunakan yaitu: lembar validasi, angket respon guru dan angket respon siswa. hasil validasi yang diperoleh dari ahli materi sebesar 91,67%, ahli media sebesar 82,85%, ahli bahasa sebesar 98%, dan ahli praktisi sebesar 96% kategori sangat layak dan sangat praktis. serta hasil respon siswa pada uji coba terbatas sebesar 97,22%, uji coba lapangan sebesar 98,41% kategori sangat menarik dan respon guru pada uji coba lapangan sebesar 96%. berdasarkan hasil validasi, respon siswa pada uji coba terbatas dan uji coba lapangan serta respon guru maka, media pembelajaran permainan ular tangga dinyatakan layak, praktis dan menarik digunakan dalam proses pembelajaran. kata kunci: pengembangan, media ular tangga, model pengemangan 4-d

This study aims to determine how the appropriateness of learning media for the snake and ladder game in terms of expert validation, practicality in terms of teacher response questionnaires and attractiveness in terms of student response questionnaires. the type of research used is research and development (r&d). the development model used refers to the 4-d development model consisting of four stages of research, namely: 1) define; 2) design; 3) develop; 4) disseminate. the data collection instruments used were: validation sheets, teacher response questionnaires and student response questionnaires. the validation results obtained from material experts were 91.67%, media experts were 82.85%, linguists were 98%, and practicing experts were 96% in the very feasible and very practical category. as well as the results of student responses to limited trials of 97.22%, field trials of 98.41% very interesting categories and teacher responses to field trials of 96%. based on the results of validation, student responses to limited trials and field trials as well as teacher responses, the learning media for the snake and ladder game were declared feasible, practical and interesting to use in the learning process. keywords: development, snake and ladder media, 4-d development model