Penelitian ini diakukan untuk; mengetahui pengaruh negara asal terhadap minat beli, pengaruh brand iimage terhadap minat beli, pengaruh persepsi kualitas terhadap minat beli. penelitian ini menggunakan sampel sebanyak 200 responden yang diambil dari mahasiswa universitas borneo tarakan. skala pengukuran dalam penelitian ini menggunakan skala likert. metode analisis menggunakan regresi berganda . hasil penelitian menunjukkan negara asal berpengaruh positif dan signifikan terhadap minat beli sebesar 0,312, brand image berpengaruh positif dan signifikan terhadap minat beli sebesar 0,940, persepsi kualitas berpengaruh positif dan signifikan terhadap minat beli sebesar 8,562.

This research was conducted for; knowing the effect of country of origin on buying interest, the effect of brand image on buying interest, the effect of perceived quality on buying interest. this study used a sample of 200 respondents taken from students of the university of borneo tarakan. the measurement scale in this study uses a likert scale. the method of analysis using multiple regression . the results showed that the country of origin had a positive and significant effect on buying interest of 0.312, brand image had a positive and significant effect on buying interest of 0.940, quality perception had a positive and significant effect on buying interest of 8.562.